A partnership that grows with you.

My services are offered in three tiers, allowing you to choose the level of engagement that works for your startup right now. Each tier builds on the last, ensuring a strategic foundation no matter where you start.

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Tier 1

Strategic
roadmap

A personalised, clear, and repeatable marketing plan designed for anyone to execute with confidence.

This tier is for you if…

  • You know marketing is important, but you're unsure where to start or what will actually work for your specific business.

  • You're not ready for a monthly retainer or a full-time hire, but you need expert direction now.

  • You want a simple, actionable, repeatable plan that you or your existing team can execute with confidence.

  • You believe in building for steady, sustainable growth, not in chasing quick-fix 'hacks'.

What you’ll get:

  • A deep-dive discovery workshop

  • Detailed audience persona document

  • In-depth competitor analysis (up to 3)

  • In-depth current set-up analysis (website, sales collateral, social media, etc.)

  • A 90-day actionable & repeatable Marketing Plan (with clear KPIs)

  • Content strategy & channel recommendations

  • Recommended tech stack (focusing on free and low-cost tools)

  • A guide on how to use AI to maximise plan efficiency & repeatable tasks

  • A final presentation and handover session

Engagement type: Project-based

Timeline: Approx. 4-6 weeks

Investment: One-time fee

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Tier 2

Marketing
foundation

I'll create your strategic roadmap, then build the fundamental marketing engine you need to attract and convert customers.

This tier is for you if…

  • You need both a strategic marketing roadmap and an expert to build and implement that plan from scratch.

  • You want a partner who will not only do the work but also teach you or your team how to manage the system effectively for the future.

  • You see the value in a comprehensive, 4-month project that takes you from initial strategy to a fully operational marketing engine.

  • You're ready to make a focused investment to accelerate your growth and set up your business for long-term marketing success.

You’ll get everything in tier 1, plus:

  • Execution on all channel suggested amends

  • Tool setup and integration with current systems

  • Hands-on execution of the 90-day marketing plan

  • Monthly training sessions for you and/or a member of your team

  • Core lead magnet & funnel creation

  • A digital asset library

  • 12 month content calendar

  • Reusable social and email templates

  • Monthly reporting with strategic insight

  • A final end-of-project review workshop

Engagement type: Project-based

Timeline: Approx. 4-5 months

Investment: Project fee

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Tier 3

Fractional
marketer

With me as your dedicated, part-time partner, I'll handle strategy and execution to drive growth at a pace that suits you.

This tier is for you if…

  • Your current marketing efforts have hit a plateau, and you need senior leadership to take them to the next level.

  • You've recently secured funding and need to deliver consistent, reportable marketing ROI to your board and investors.

  • You need a senior marketing leader at the table to guide your strategy and ensure it aligns with overall business goals.

  • You're ready to delegate the day-to-day management and high-level strategy of your marketing to a trusted, long-term partner.

You’ll get everything in tier 2 (excluding the team training), plus:

  • Weekly or bi-weekly strategic check-ins

  • In-depth monthly performance reports with analysis and recommendations

  • Ongoing management and optimisation of all marketing channels

  • Proactive new campaign strategy and creative idea generation

  • Marketing budget management

  • Direct collaboration with other teams (sales, product, etc.)

Engagement type: Retainer

Timeline: Minimum 6-months

Investment: Monthly fee

Ready to grow your business?

My approach is collaborative, hands-on, and focused on results. If you're a purpose-driven founder obsessing over growth but not sure how to get it, I'd love to hear your story and help.

FAQs

Which tier is the right one for me?

The Strategic roadmap (Tier 1) is the perfect low-risk starting point if you need clarity and an expert plan to execute yourself. If you need both the plan and the hands-on help to build and implement it, the Marketing foundation (Tier 2) is the best choice. For businesses ready for ongoing strategic leadership to scale their growth, we can discuss a Fractional marketer (Tier 3) partnership.

What does 'project-based' mean for your time and my budget?

My project-based tiers are focused on delivering a specific, high-value outcome, not on logging a set number of hours. This means you pay a fixed fee for a tangible result, like a completed plan or a fully built marketing engine, giving you clear, predictable value for your investment.

What kinds of startups do you work with?

I partner best with purpose-driven founders, typically at the pre-seed or seed stage, who are building their marketing function for the first time. While I have experience across many sectors, my focus is on helping ambitious startups build a marketing foundation that is sustainable and built for long-term growth.

Why focus on strategy and foundations first, instead of just running ads?

In my experience, jumping straight to tactics like paid ads without a solid plan is the fastest way to waste a startup's limited budget. By building the foundation first, deeply understanding your audience and creating a clear message, we ensure that every future marketing activity is smart, strategic, and delivers a much higher return on investment.